Sales Training Tip: Listen, Understand, Solve

Sales Training Tip: Listen, Understand, Solve

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today’s topic is listen, understand, then solve. Sales people have for too long been considered people who have the gift of the gab. In order to be effective in sales you have to talk well, and that is...
Be Valuable: Sales Training Tip of the Week

Be Valuable: Sales Training Tip of the Week

Hi, it’s Ben Lai from Sales Ethos. Today’s topic is “Be Valuable.” Value is the number one thing that we should be constantly thinking about in the profession of sales. There are many instances where we can constantly add value. I’m going to talk...
Sell With Purpose

Sell With Purpose

Hi, it’s Ben Lai from Sales Ethos. Today’s topic is sell with purpose. Purpose drives everything that we do. In order for us to tap into our purpose, I want to ask you three questions today that will help you to really get attached to why you are doing...
Sales Professionals Are Expert Consultants

Sales Professionals Are Expert Consultants

Hi, it’s Ben Lai from Sales Ethos. Today I’m going to continue on with the series The Many Hats that Sales Professionals Wear. Today’s topic is on being the consultant or the trusted advisor. This is considered to be the gold standard in modern...