Category Archives: Medical Sales Training

The Problem of Patient Non-Adherence, and What to Do About It

The Problem of Patient Non-Adherence and What to Do About It

In an ideal world, patients receive care plans, and they stick to them. However, this is not reality. Did you know approximately about 50% of patients do not stick to their treatment recommendations? This is a serious and expensive problem in the medical industry. According to a study conducted in 2018, the total national cost […]

Do No Harm: Sales Mindset

Do No Harm Sales Mindset

Hi, it’s Ben Lai from Sales Ethos. Today’s topic for professional sales people is “Do no harm.” Do no harm is actually a term that comes from the medical profession. It’s what they ask medical students to promise before they even start studying the whole area of medicine. When the doctors and other medical professionals […]