
Clients from Startups
to $80M+ Annual Turnover

10+ Years Training
& Coaching Experience

12+ Individual &
Team Courses
Sales training & coaching tailored for your company & industry
Here at Sales Ethos we do things differently. We tailor each and every sales course to create a program aligned with your objectives, needs and desired outcomes.
The result? Personalised, values-driven sales training and sales coaching programs, focused on supporting you reaching your goals.
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How can we help you?
Explore our sales training &
sales coaching

Sales Professionals

Medical Professionals

Customer Service

Sales
Teams

Business
Owners

LinkedIn
Lead Generation

Which sales training or coaching course is right for you?
Ben Lai – our dedicated sales trainer and sales coach – has been guiding sales professionals, entrepreneurs, and customer service teams to sales success for over 9 years. By understanding what you want to achieve, your experience and challenges,
Ben can recommend the right sales training or sales coaching option for you.
Over 100+ Satisfied Clients
Who we’ve worked with















STEP BY STEP
How it works

1. Choose from 12 topics

2.We tailor the content to your organisation

3. Your sales training or sales coaching is delivered over 1-6 months
With over 12 courses – designed with the latest research in emotional intelligence and sales – you’ll have a customised program aligned to you.
testimonials
What our clients have to say
Our clients’ success is our success. Our sales training programs are designed and tailored to each client. This personalised training and coaching approach to sales has allowed us to help 100+ sales has allowed us to help 100+ sales teams, professionals and business owners across Melbourne and Australia.
Gavin Hopper – Sales Coaching Testimonial
Sales Insights
Keep up to date on the latest research in sales
The Comprehensive Guide to Sales Training
Everything you need to know about Sales Training What is sales training? Why is sales training important? What are the benefits of sales training? Who needs sales training? What are the different types of sales training? What topics are covered in sales training? What...
How to Charge What You Are Worth: Interview
Why increasing prices is importantRosie Chong:So Ben, why do you think that increasing your prices is so important?Ben Lai:Why is increasing prices important? Well, it depends. If you are positioned on very low pricing, but your product or your service is very high in...
The Problem of Patient Non-Adherence, and What to Do About It
In an ideal world, patients receive care plans, and they stick to them. However, this is not reality. Did you know approximately about 50% of patients do not stick to their treatment recommendations? This is a serious and expensive problem in the medical industry....