FOUNDER & SALES TRAINER BEN LAI

MEET BEN LAI – SALES TRAINER

Supporting introverted Australian founders and business owners to master sales ethically, holistically, and aligned with your values since 2013.

YOUR SALES COACH AND TRAINING PARTNER

I’m the founder and principal coach at Sales Ethos. For over a decade, I’ve helped coach and train entrepreneurs, salespeople, non-salespeople, and medical professionals to overcome their apprehension around sales to master the sales process.

The people I work with all share one thing in common: they’re all life-long introverts.

As an introvert, I too once felt stress, dread and completely lacked confidence when selling.

Through scientific research, mastering gentle persuasion, developing emotional intelligence, and repeated field testing, I’ve created sales training and coaching programs that allow introverts to win sales without feeling pushy.

Many of our clients have enjoyed transformational sales results while remaining true to their values and ethics – all while using introversion as their number one asset in driving more sales.

We focus on people – what they really need and how our value can help them achieve their goals. There’s no “sale for the sake of a sale” – every sale has to leave people better off than how we found them.

It’s this focus that’s helped over 100 clients (and counting) to create long-term clients, lasting connections, and steady business growth over the last decade.

BOOK A TIME WITH BEN

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While the road to starting Sales Ethos wasn’t smooth, my journey has allowed me to help hundreds of customers across Australia. Seeing the difference our framework, coaching and training makes is the greatest reward!

Ben Lai, Founder and Director

Meet the Sales Ethos team

Ben Lai

Director and Founder Sales Trainer and Coach

18 years experience
Dedicated trainer and coach

Ben’s vision is to empower you to sell with passion and purpose.

As a former nurse turned sales professional, he is determined to bring care and integrity to the world of selling in spite of his introversion.

Ben is a proud husband and father of three children. He enjoys playing the piano, and is a devout Christian.

Tom Valcanis

LinkedIn Campaign Manager

LinkedIn Strategist
Bio copywriter

Tom uses his expertise in marketing and copywriting to design outreach campaigns for clients that convert.

With 20+ years of copywriting and creative marketing experience, he brings depth and the human touch to outreach campaigns and personal branding.

Trusted Partners

Alex Pirouz

CEO of linkfluencer

10+ years helping clients generate leads on LinkedIn
48k+ followers on LinkedIn
Adviser and mentor

Sales Ethos is an official licensor of Linkfluencer. Our partnership with Alex ensures that we provide you with the best possible service and results for your LinkedIn Lead Generation.

Shamal Wijeweera

Director, Lightbox Agency

7+ years of marketing experience
Brand stratgist
Marketing consultant

Shamal helps our LinkedIn Lead Generation clients to accurately define their personal brand and target markets. This approach ensures that there is a good product – market fit, increasing conversion rates.

How can we help?

If you’re just starting your sales training and sales coaching search, there can be a lot to take in. Sales trainer and coach Ben Lai can walk you through our approach and how it works, recommending the right path forward for you.

Chat With Ben

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BEHIND THE COLOURS

What does our logo mean?

The 3 “boomerangs” in our logo represent the symbiotic relationship between Sales Ethos, our clients (you) and their customers. Together, we can help you grow, increasing the impact you have with your customers.