How to Sell an Intangible Product

How to Sell an Intangible Product

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today I’m going to answer the question “How to Sell an Intangible Product.” I’ve been asked a couple of times over the last few weeks on how to sell an intangible product. Most people will tell me that they have no problem selling something physical. But, when […]

Why People Hate Selling

Why people hate selling

“Why People Hate Selling” Transcript: Hi, this is Ben Lai from Sales Ethos. Today’s video is for managers. Specifically, managers of customer service staff and underperforming salespeople. I’m going to address the question “Why people hate selling.” Now, one of my key specialties is helping companies where they want their non-salespeople to learn how to […]

What to Do When Prospects Ask For a Discount

What to Do When Prospects Ask For a Discount

What to Do When Prospects Ask For a Discount Transcript: Hey guys, it’s Ben Lai from Sales Ethos. With Black Friday coming to a close, I thought I would address the question “What to do when prospects ask for a discount.” Now mind you, most of the time when this question comes up, people are […]

3 Reasons to be Hugely Grateful

3 Things to be Hugely Grateful For

Transcript: Hey guys it’s Ben Lai from Sales Ethos. Today I’m going to share with you three things that we should be hugely grateful for. Gratitude and optimism are key ingredients for highly effective sales people and entrepreneurs. So what I’m going to do is share with you three perspectives that will help you to […]

Pain is the Price of Progress

Pain is the Price for Progress

TRANSCRIPT: Hi guys, it’s Ben Lai from Sales Ethos. Today I’m going to share with you a couple of thoughts about the subject of pain. Now, we all experience it from time to time. But how we think about it, and how we handle that situation will determine whether or not that pain is productive […]

Interview with Dr Abramson: Is Money the Root of all Evil?

Is money the root of all evil

Transcript for Is Money the Root of all Evil? Ben Lai Welcome back guys. This is Ben Lai from Sales Ethos, and I’ve got with me again Dr. Rachel Abramson. My question for you today Dr. Rachel is… Can I call you doctor? Or should I just call you Rachel? Dr. Rachel Abramson You can call […]

How to Ethically Sell an Inferior Product

How to Ethically Sell an Inferior Product

Transcript: Hey, it’s Ben Lai from Sales Ethos, thanks for joining us. Today I’m going to address the question “how to ethically sell an inferior product.” Now, this is going to sound completely contradictory to everything that I represent. Yet, I’ve been asked this question for several times over the last couple of weeks. And […]

How to Build an Unshakable Character in Sales

How to Build an Unshakable Character in Sales

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today we’re going to talk about how to build an unshakable character. The way that you see yourself will have a profound effect on your sales interactions. If you have a really strong self-image that is genuine and authentic, your credibility is just going to skyrocket. People […]

3 Predictors of Sales Success

3 Predictors of Sales Success

Transcript: Hi guys, it’s Ben Lai from Sales Ethos, thanks for joining us. Today I’m going to talk about the three top psychological predictors of sales success. If you’re a salesperson, work on these three areas so that you can improve your performance and the longevity of your career. If you’re a hiring manager, a […]

Are Sales Proposals Necessary?

Are Sales Proposals Necessary

Are Sales Proposals Necessary? Transcript: Sales Proposals Introduction Hi guys, it’s Ben Lai from Sales Ethos, thanks for joining us. Today I’m going to answer the question “Are sales proposals necessary?” We’re living in a day and age where relationship selling is quickly becoming the norm. And so some people are willing to do business […]