Hi, it’s Ben Lai from Sales Ethos. Today I’m going to continue on with the series The Many Hats that Sales Professionals Wear. Today’s topic is on being the consultant or the trusted advisor. This is considered to be the gold standard in modern selling. So how do we go about achieving this status and […]
Category Archives: Sales Training Melbourne
Articles about improving sales and sales training in Melbourne.
20
Nov
Nov
Hi, it’s Ben Lai from Sales Ethos. Today I’m continuing on the series The Many Hats that Professional Salespeople Wear. In this topic we are going to talk about the negotiator and the mediator. Sales professionals are negotiators. When it comes time to closing the sale, you need to be thoroughly prepared for what you’re […]
12
Nov
Nov
Hi, it’s Ben Lai from Sales Ethos. Today I’m going to continue on with the series of The Many Hats that Sales Professionals Wear. In this lesson we’re going to talk about how sales professionals are relationship managers. Some of you who are in key account management will already understand this quite well, but nevertheless, […]
29
Jul
Jul
Hi guys, it’s Ben Lai from Sales Ethos. Today’s topic is how to take ownership over your sales career. Too often, I’ve heard sales professionals blame other things for their lack of success. They’ll blame the economy, the market, the product, management. They’ll even blame the customers for their lack of success! This is certainly […]
21
Jul
Jul
Hi, this is Ben Lai from Sales Ethos. Today’s topic is how to increase client happiness in sales. In the sales profession, we may not consider ourselves as customer service representatives. However, the level of service that you problem to your clients will determine whether they’re going to buy from you again and whether they’re […]
14
Jul
Jul
Hi, this is Ben Lai from Sales Ethos. This is Part Three of the series, How to Sell to Modern Buyers. Now, buyers are more sceptical than ever before. After being bombarded by sales and marketing messages through emails, through phone calls, people have created walls of resistance to make sure that they protect themselves […]
08
Jul
Jul
Hi, it’s Ben Lai from Sales Ethos. This is Part Two of How to Sell to Modern Buyers. Today, I’m going to address the topic on how to sell in complex sales situations. Complex sales has become the norm for modern selling. It is no longer the case that you can talk to just one […]
01
Jul
Jul
Transcript Hey, it’s Ben Lai here from Sales Ethos. Today, I’m going to kick off a series on How to Sell to Modern Buyers. Part One of this series is going to be how to deal with information imbalance in today’s market. Now, if you’ve been in sales for any length of time — 5, […]
29
Apr
Apr
Transcript: Hey guys, it’s Ben Lai from Sales Ethos. Today I’m going to share with you one of my favourite one-liners in sales of all time. The phrase is “Always Maintain Initiative.” I’ve given it an acronym AMI, which also stands for Australian Marketing Institute… But this is MY acronym, Always Maintain Initiative! Why “Always […]
12
Mar
Mar
Hey guys, it’s Ben Lai from Sales Ethos. Today I’m going to share a story with you that illustrates the importance of trust in sales. Just this morning I dropped my car off at the mechanic. The way that this happened was actually quite strange. When I initially made the appointment to send my car […]