Category Archives: Sales Training Melbourne

Articles about improving sales and sales training in Melbourne.

Always Maintain Initiative

Always Maintain Initiative

Transcript: Hey guys, it’s Ben Lai from Sales Ethos. Today I’m going to share with you one of my favourite one-liners in sales of all time. The phrase is “Always Maintain Initiative.” I’ve given it an acronym AMI, which also stands for Australian Marketing Institute… But this is MY acronym, Always Maintain Initiative! Why “Always […]

Should Sales Professionals Use Profanity?

Should Sales Professionals Use Profanity?

Transcript: Hi it’s Ben Lai from Sales Ethos. Today I’m going to address the question “Should Sales Professionals Use Profanity?” There are some very popular people out in the public space who use profanity as part of their personal branding. Two such examples I can think of are Gary Vaynerchuk and Dan Lok. They’ve just […]

3 Reasons Introverts are Perfect for Sales

3 Reasons Introverts are Perfect for Sales

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today’s topic is “Three Reasons Why Introverts Are Perfect for Sales.” The stereotype for the ideal sales person is usually someone who’s extroverted, who’s got the gift of the gab. But times have changed for the sales profession. Now, introverts are starting to go on the rise […]

How to Sell an Intangible Product

How to Sell an Intangible Product

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today I’m going to answer the question “How to Sell an Intangible Product.” I’ve been asked a couple of times over the last few weeks on how to sell an intangible product. Most people will tell me that they have no problem selling something physical. But, when […]

What to Do When Prospects Ask For a Discount

What to Do When Prospects Ask For a Discount

What to Do When Prospects Ask For a Discount Transcript: Hey guys, it’s Ben Lai from Sales Ethos. With Black Friday coming to a close, I thought I would address the question “What to do when prospects ask for a discount.” Now mind you, most of the time when this question comes up, people are […]

3 Reasons to be Hugely Grateful

3 Things to be Hugely Grateful For

Transcript: Hey guys it’s Ben Lai from Sales Ethos. Today I’m going to share with you three things that we should be hugely grateful for. Gratitude and optimism are key ingredients for highly effective sales people and entrepreneurs. So what I’m going to do is share with you three perspectives that will help you to […]

Pain is the Price of Progress

Pain is the Price for Progress

TRANSCRIPT: Hi guys, it’s Ben Lai from Sales Ethos. Today I’m going to share with you a couple of thoughts about the subject of pain. Now, we all experience it from time to time. But how we think about it, and how we handle that situation will determine whether or not that pain is productive […]

How to Ethically Sell an Inferior Product

How to Ethically Sell an Inferior Product

Transcript: Hey, it’s Ben Lai from Sales Ethos, thanks for joining us. Today I’m going to address the question “how to ethically sell an inferior product.” Now, this is going to sound completely contradictory to everything that I represent. Yet, I’ve been asked this question for several times over the last couple of weeks. And […]

Are Sales Proposals Necessary?

Are Sales Proposals Necessary

Are Sales Proposals Necessary? Transcript: Sales Proposals Introduction Hi guys, it’s Ben Lai from Sales Ethos, thanks for joining us. Today I’m going to answer the question “Are sales proposals necessary?” We’re living in a day and age where relationship selling is quickly becoming the norm. And so some people are willing to do business […]