Hi, it’s Ben Lai from Sales Ethos. Today I’m going to continue on with the series of The Many Hats that Sales Professionals Wear. In this lesson we’re going to talk about how sales professionals are relationship managers. Some of you who are in key account management will already understand this quite well, but nevertheless, […]
Category Archives: Sales Training Melbourne
Articles about improving sales and sales training in Melbourne.
29
Jul
Jul
Hi guys, it’s Ben Lai from Sales Ethos. Today’s topic is how to take ownership over your sales career. Too often, I’ve heard sales professionals blame other things for their lack of success. They’ll blame the economy, the market, the product, management. They’ll even blame the customers for their lack of success! This is certainly […]
21
Jul
Jul
Hi, this is Ben Lai from Sales Ethos. Today’s topic is how to increase client happiness in sales. In the sales profession, we may not consider ourselves as customer service representatives. However, the level of service that you problem to your clients will determine whether they’re going to buy from you again and whether they’re […]
14
Jul
Jul
Hi, this is Ben Lai from Sales Ethos. This is Part Three of the series, How to Sell to Modern Buyers. Now, buyers are more sceptical than ever before. After being bombarded by sales and marketing messages through emails, through phone calls, people have created walls of resistance to make sure that they protect themselves […]
08
Jul
Jul
Hi, it’s Ben Lai from Sales Ethos. This is Part Two of How to Sell to Modern Buyers. Today, I’m going to address the topic on how to sell in complex sales situations. Complex sales has become the norm for modern selling. It is no longer the case that you can talk to just one […]
01
Jul
Jul
Transcript Hey, it’s Ben Lai here from Sales Ethos. Today, I’m going to kick off a series on How to Sell to Modern Buyers. Part One of this series is going to be how to deal with information imbalance in today’s market. Now, if you’ve been in sales for any length of time — 5, […]
29
Apr
Apr
Transcript: Hey guys, it’s Ben Lai from Sales Ethos. Today I’m going to share with you one of my favourite one-liners in sales of all time. The phrase is “Always Maintain Initiative.” I’ve given it an acronym AMI, which also stands for Australian Marketing Institute… But this is MY acronym, Always Maintain Initiative! Why “Always […]
12
Mar
Mar
Hey guys, it’s Ben Lai from Sales Ethos. Today I’m going to share a story with you that illustrates the importance of trust in sales. Just this morning I dropped my car off at the mechanic. The way that this happened was actually quite strange. When I initially made the appointment to send my car […]
07
Feb
Feb
Transcript: Hi it’s Ben Lai from Sales Ethos. Today I’m going to address the question “Should Sales Professionals Use Profanity?” There are some very popular people out in the public space who use profanity as part of their personal branding. Two such examples I can think of are Gary Vaynerchuk and Dan Lok. They’ve just […]
14
Jan
Jan
Transcript: Hi, it’s Ben Lai from Sales Ethos. Today’s topic is “Three Reasons Why Introverts Are Perfect for Sales.” The stereotype for the ideal sales person is usually someone who’s extroverted, who’s got the gift of the gab. But times have changed for the sales profession. Now, introverts are starting to go on the rise […]