Category Archives: Sales Training Melbourne

Articles about improving sales and sales training in Melbourne.

How to take ownership over your sales career

How to take ownership over your sales career

Hi guys, it’s Ben Lai from Sales Ethos. Today’s topic is how to take ownership over your sales career. Too often, I’ve heard sales professionals blame other things for their lack of success. They’ll blame the economy, the market, the product, management. They’ll even blame the customers for their lack of success! This is certainly […]

How to Increase Client Happiness in Sales

How to Increase Client Happiness in Sales

Hi, this is Ben Lai from Sales Ethos. Today’s topic is how to increase client happiness in sales. In the sales profession, we may not consider ourselves as customer service representatives. However, the level of service that you problem to your clients will determine whether they’re going to buy from you again and whether they’re […]

How to Sell to Modern Buyers Pt 3: How to Build Trust in Modern Day Sales

How to build trust in modern day sales

Hi, this is Ben Lai from Sales Ethos. This is Part Three of the series, How to Sell to Modern Buyers. Now, buyers are more sceptical than ever before. After being bombarded by sales and marketing messages through emails, through phone calls, people have created walls of resistance to make sure that they protect themselves […]

Selling to Modern Buyers PT 2: How to Sell in Complex Sales

How to sell in complex sales

Hi, it’s Ben Lai from Sales Ethos. This is Part Two of How to Sell to Modern Buyers. Today, I’m going to address the topic on how to sell in complex sales situations. Complex sales has become the norm for modern selling. It is no longer the case that you can talk to just one […]

How to Deal with Information Imbalance in Sales

How to deal with information imbalance in sales

Transcript Hey, it’s Ben Lai here from Sales Ethos. Today, I’m going to kick off a series on How to Sell to Modern Buyers. Part One of this series is going to be how to deal with information imbalance in today’s market. Now, if you’ve been in sales for any length of time — 5, […]

Always Maintain Initiative

Always Maintain Initiative

Transcript: Hey guys, it’s Ben Lai from Sales Ethos. Today I’m going to share with you one of my favourite one-liners in sales of all time. The phrase is “Always Maintain Initiative.” I’ve given it an acronym AMI, which also stands for Australian Marketing Institute… But this is MY acronym, Always Maintain Initiative! Why “Always […]

Should Sales Professionals Use Profanity?

Should Sales Professionals Use Profanity?

Transcript: Hi it’s Ben Lai from Sales Ethos. Today I’m going to address the question “Should Sales Professionals Use Profanity?” There are some very popular people out in the public space who use profanity as part of their personal branding. Two such examples I can think of are Gary Vaynerchuk and Dan Lok. They’ve just […]

3 Reasons Introverts are Perfect for Sales

3 Reasons Introverts are Perfect for Sales

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today’s topic is “Three Reasons Why Introverts Are Perfect for Sales.” The stereotype for the ideal sales person is usually someone who’s extroverted, who’s got the gift of the gab. But times have changed for the sales profession. Now, introverts are starting to go on the rise […]

How to Sell an Intangible Product

How to Sell an Intangible Product

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today I’m going to answer the question “How to Sell an Intangible Product.” I’ve been asked a couple of times over the last few weeks on how to sell an intangible product. Most people will tell me that they have no problem selling something physical. But, when […]