How to Sell an Intangible Product

How to Sell an Intangible Product

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today I’m going to answer the question “How to Sell an Intangible Product.” I’ve been asked a couple of times over the last few weeks on how to sell an intangible product. Most people will tell me that...
Are Sales Proposals Necessary?

Are Sales Proposals Necessary?

Are Sales Proposals Necessary? Transcript: Sales Proposals Introduction Hi guys, it’s Ben Lai from Sales Ethos, thanks for joining us. Today I’m going to answer the question “Are sales proposals necessary?” We’re living in a day and age...
How to Use Case Studies to Increase Sales

How to Use Case Studies to Increase Sales

Sales Training for Sales Professionals and Entrepreneurs There’s a popular saying in sales that “Facts tell, stories sell.” It’s simple and true! You will persuade buyers more often by telling about happy clients than numbers and charts. This principle has been proven...

Three Steps to Handling Any Sales Objection

We all have concerns when making a purchase decision. To salespeople, these are often referred to as “objections,” which has a rather harsh association with arguing court lawyers. Whatever we call them, objections are simply reasons that will prevent our prospects...