Sales Training For Business Owners And Entrepreneurs
BUSINESS SALES COACHING BUILT AROUND YOUR VALUES
The caricature of a loud, brash entrepreneur is just that: a stereotype. Sales Ethos’ business sales coaching helps introverts win sales while remaining their authentic selves.
9+ Years Coaching & Mentoring Experience
Tailored to Business
Owners & Entrepreneurs
Clients from Startups
to $80M+ Annual Turnover
Sales Ethos delivers business sales coaching for owners and entrepreneurs, helping you sell your expertise with confidence and without ever feeling pushy.
- Structured, field-tested sales training program
- One-on-one and group training
- From startups to eight-figure businesses
Why selling your own expertise feels so hard
You left corporate life for the reward of running your own business, taking your craft with you. What you didn’t take with you is everything a big firm handles in the background: business development, marketing, and sales.
Now you’re the one delivering the work and the one who has to sell it. For introverts, that shift is uncomfortable, since being visible can feel like boasting. Many business owners undersell instead, which shortchanges clients and caps how much the business can grow.
Sales Ethos’ business sales training helps introverts succeed in sales while staying true to their ethics and values.
A structured, field-tested program
Our sales training for business owners teaches you to engage people and close more deals without feeling pushy, manipulative, or inauthentic. Training runs one-on-one with an entrepreneur sales coach or in small groups, so you can build confidence at whatever pace suits your business.
Great technicians need entrepreneurial skills
Many people go into business because of a novel idea, self-belief, or IP they believe has commercial potential. On paper, that makes you an entrepreneur. Day to day, it usually just means you’re a technician: an expert at delivering the work, now carrying the risk of finding it too.
Sales Ethos builds on instincts you already have, like active listening, empathy, and perception, and turns them toward selling. You’ll learn through:
Real examples
Direct coaching
Video lessons
Case studies
Group workshops
By the end, you’ll be a top technician and a successful entrepreneur.
Our business sales coaching programs at a glance
1-on-1 sales coaching and mentoring
Specific to business owners and entrepreneurs
Sales coaching personalised to your goals
Weekly sessions, live feedback and sales advice
Virtual (remote) coaching, Melbourne and Australia wide
Built on emotional intelligence, aligned with your values
Sales coaching that focuses on your business goals
- Enhances your communication and sales confidence
- Ensures you’re charging what you’re worth, increasing your profitability
- Helps you better communicate (and define) your unique selling points
- Turns connections into meaningful meetings and sales
- Closes deals faster and creates opportunities for more recurring revenue
How we tailor your sales coaching program
Our sales coaching programs start and end with YOU. We take the time to understand your business, your challenges, business strategy, and your personal (and business) sales goals, defining what sales success looks like for you.
Each sales coaching program is personalised to your specific business needs, incorporating the latest sales techniques, training modules and one-on-one coaching sessions. All of which we align to your business goals and strategy.
Our 4 step coaching approach
Identify and define
Ready to take the next step?
1:1 discussion
No-oblication call
Start within a week
Coaching and mentoring options
Sales coaching for business owners and entrepreneurs
Our sales coaching programs are designed specifically for business owners who want to learn the art of selling, ethically and in line with their values.
All our coaching programs are available remotely Australia-wide, with in-person available on request for Melbourne. Coaching sessions are typically weekly.
from
$2,200
- Tailored coaching plan over 4, 8 and 12 weeks
- Sessions provided remotely or in-person on request
- Weekly online training modules
- Session recordings and additional support
- Business positioning feedback and advice
- Dedicated coaching and mentoring with sales coach Ben Lai
- Available as remote coaching or in person
- Plus access to the Sales Ethos sales training library for up to 3 months
Director and Founder of Sales Ethos
Meet your sales coach: Ben Lai
With a background in nursing, selling did not come naturally for Ben. He had to find ways to work with his introversion to sell authentically and effectively.
What this means for you is that you don’t have to “fake it until you make it.” You can be yourself. A better version of yourself. One that can sell effectively without compromising your values or personality.
Ben will help you to sell with integrity, empathy and authenticity.
