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Always Maintain Initiative

Always Maintain Initiative

Transcript: Hey guys, it's Ben Lai from Sales Ethos. Today I'm going to share with you one of my favourite one-liners in sales of all time. The phrase is "Always Maintain Initiative." I've given it an acronym AMI, which also stands for Australian Marketing...

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The Importance of Trust in Sales

The Importance of Trust in Sales

Hey guys, it's Ben Lai from Sales Ethos. Today I'm going to share a story with you that illustrates the importance of trust in sales. https://youtu.be/2vOATijxils Just this morning I dropped my car off at the mechanic. The way that this happened was actually quite...

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