Sales Ethics Articles

How to Charge What You Are Worth: Interview

How to Charge What You Are Worth: Interview

Why increasing prices is importantRosie Chong:So Ben, why do you think that increasing your prices is so important?Ben Lai:Why is increasing prices important? Well, it depends. If you are positioned on very low pricing, but your product or your service is very high in...

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Clients Come First – Sales Training Mindset

Clients Come First – Sales Training Mindset

Hi, it's Ben Lai from Sales Ethos, today's topic is “Clients Come First.” There is another similar saying, the client is always right. Not sure I entirely agree with that one but this particular philosophy, clients come first, is very important for our mindset when we...

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Telling the Truth: Sales Training Tip

Telling the Truth: Sales Training Tip

Hi, it's Ben Lai from Sales Ethos. Today's topic is telling the truth. The sales profession unfortunately has a very bad reputation for the behaviour of what's probably a few unscrupulous individuals. One of the major sins of sales people is lying. Not telling the...

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