How to Deal with Information Imbalance in Sales

How to Deal with Information Imbalance in Sales

Transcript Hey, it’s Ben Lai here from Sales Ethos. Today, I’m going to kick off a series on How to Sell to Modern Buyers. Part One of this series is going to be how to deal with information imbalance in today’s market. Now, if you’ve been in...
Never Assume: Sales Advice for Professionals

Never Assume: Sales Advice for Professionals

Transcript: Hi guys, it’s Ben Lai from Sales Ethos. Today I’m going to give you a single piece of advice that will help you for the rest of your sales career. And that is to never assume. Why is assuming so deadly for sales people? The reason is that when...