Sales Clichés That Desperately Need to Be Retired

Sales Clichés That Desperately Need to Be Retired

Which sales clichés need to be retired? We often use proverbs to convey nuggets of insight in a simple way. Many come from hundreds of years of wisdom and stay true to this day. Others, although resonating with our personal experiences, have been proven woefully...
How to Sell a Commodity Without Discounting

How to Sell a Commodity Without Discounting

How do you sell a commodity without discounting? Do you get stumped when prospects ask for a discount because a competitor is charging less? There’s a good chance they see your product as a commodity. “How do I sell a commodity*?” you may ask. That’s a very good...
Why Business is Good and Moral

Why Business is Good and Moral

Have you ever felt guilty for selling to and making a profit from your clients? Even when you truly believe in the value of your product, your inner convictions will seep into your expressions, words, and actions. When it comes to our thoughts about business, money,...