Last week I wrote about the importance of goal setting for the New Year. If you don’t want to fall into the trap of giving up on your goals before the end of January, you’ll need strategies to ensure sticking to them. Today, I’d like to share with you three simple tips to set effective sales goals for 2017.
You can only achieve up to the limit that you set in your own mind. If you decide to just meet your company’s sales targets, that will be the maximum you will sell. Like a thermostat that regulates temperature, your goals will determine your achievement. My challenge to you is to think BIG. What is stopping you from selling twice as much as you did last year? Big goals have the power to motivate and inspire you. Think about what would it mean for you and your business if you doubled your results in 2017. What are the financial payoffs? What would you do with that extra money? How would it make you feel?
Break it Down
Big goals have the ability to motivate, but they can also demotivate. To get around this paradox, you’ll need to break it down into actionable steps that have dates for achieving them. For example, if you want to sell $500,000 for the year, you’ll need to sell $42,000 per month. To sell $42,000 per month you might need 7 sales. To make 7 sales you may need 21 appointments. To make 21 appointments, you might need to make ~20 sales calls per working day. These numbers will differ for you depending on your conversion rates; the takeaway is to break down your annual goal into daily bite sized-chunks!
Setting goals is easy. Sticking to them is hard! Start by printing out an Excel sheet with checkboxes for your daily goal. Put this sheet somewhere prominent at your work desk so you can easily review it every day. Next, find someone responsible to keep you accountable to your goals. Ask them to check with you every one–two weeks. DO NOT SKIP THIS STEP! It is much easier for us to disappoint ourselves than to disappoint others. The psychological power this has cannot be understated!
When setting your goals for 2017, think BIG, break it down, and get accountable. Here’s to you having a successful New Year! If you enjoyed this article, click ‘like,’ leave a comment, and share it with others!
Music credit: “Funky Element” – www.bensound.com