The Importance of Trust in Sales

The Importance of Trust in Sales

Hey guys, it’s Ben Lai from Sales Ethos. Today I’m going to share a story with you that illustrates the importance of trust in sales. Just this morning I dropped my car off at the mechanic. The way that this happened was actually quite strange. When I...
How to Be Authentic in Sales

How to Be Authentic in Sales

Transcript: Hi guys it’s Ben Lai from Sales Ethos. Today’s video is a follow up from my previous one about authenticity. I’ve entitled this one “How to be authentic in sales.” I think in the sales profession, we have this unique challenge...
Interview with Suresh Rakejah

Interview with Suresh Rakejah

In light of the #RoyalBankingCommission, I interviewed Suresh Rakheja for his thoughts on how brokers’ service compares with the banks’. #EthicalSales Ben Lai Hi guys it’s Ben Lai from Sales Ethos. Today I’ve got with me Suresh Rakejah, who is...
Why Ethical Sales? Part 2: It just makes sense!

Why Ethical Sales? Part 2: It just makes sense!

Welcome back. It’s Ben Lai from Sales Ethos. This is part two of “Why Ethical Sales?” In part one I talked about how it is very difficult to be happy and unethical at the same time; the two are at complete odds with one another. Why Ethical Sales? It...
Should Sales Professionals Use Profanity?

Should Sales Professionals Use Profanity?

Transcript: Hi it’s Ben Lai from Sales Ethos. Today I’m going to address the question “Should Sales Professionals Use Profanity?” There are some very popular people out in the public space who use profanity as part of their personal branding....