Category Archives: Sales Consulting

Transcript: Hi, it’s Ben Lai from Sales Ethos. Today’s topic is listen, understand, then solve. Sales people have for too long been considered people who have the gift of the gab. In order to be effective in sales you have to talk well, and that is important, but it is certainly not the most important […]

Hi, it’s Ben Lai from Sales Ethos. Today I’m going to continue on with the series The Many Hats that Sales Professionals Wear. Today’s topic is on being the consultant or the trusted advisor. This is considered to be the gold standard in modern selling. So how do we go about achieving this status and […]

While travelling in the poorer parts of Asia, I couldn’t help but notice the living conditions of some of its residents. I saw mud and straw huts… With satellite dishes on the roof, and wide-screen TVs on the wall… It seemed to me that these people were buying what they wanted rather than what they […]

There are actually many magic words in the wonderful world of selling. The one I will share with you today will help you close more sales without applying any pressure to your buyers. As if by magic, using the word will cause you to be perceived as more professional, knowledgeable, and trustworthy. Oh, the magic […]

Introduction Traditional sales training has done a fantastic job at teaching salespeople about the differences between selling features and benefits. Benefits are far more persuasive because they translate features into a simple language. This enables prospects to connect your product to the desired outcomes. But will all prospects enjoy your product’s benefits equally? In today’s […]

What is a true salesperson? Below are a few common myths I hear when people tell me they “could never sell.” These are all legitimate and understandable concerns, however I’d like to address them one-by-one so that you don’t hold any of these as excuses for not being successful at sales! What is a true salesperson? Excuse #1: […]