Category Archives: Customer Service and Referrals

Articles about how to provide excellent customer service and referrals. Learn how to delight your clients for long-term rewards.

Sales Professionals Are Relationship Managers

Sales Professionals Are Relationship Managers

Hi, it’s Ben Lai from Sales Ethos. Today I’m going to continue on with the series of The Many Hats that Sales Professionals Wear. In this lesson we’re going to talk about how sales professionals are relationship managers. Some of you who are in key account management will already understand this quite well, but nevertheless, […]

How to Increase Client Happiness in Sales

How to Increase Client Happiness in Sales

Hi, this is Ben Lai from Sales Ethos. Today’s topic is how to increase client happiness in sales. In the sales profession, we may not consider ourselves as customer service representatives. However, the level of service that you problem to your clients will determine whether they’re going to buy from you again and whether they’re […]

Just What Is Relationship Selling?

Relationship selling

Relationship selling is one of the sales buzz words of today’s selling environment. Sales consultants have been told that in order to sell, they have to build relationships with their clients… But just what does this mean? Some have taken it to mean becoming best buddies and hanging out. Others would look for things in […]

What Do You Do When the Customer Isn’t Right?

Customer isn't right

We’ve all heard the adage “The customer is always right,” and nearly all of us have also discovered how untrue this can be. In this article I’m not referring to customers who are simply mistaken about some minor detail, but those who think that being a buyer entitles them to bully their vendors. If we […]