Category Archives: Complex Sales

How to Sell to Modern Buyers Pt 3: How to Build Trust in Modern Day Sales

How to build trust in modern day sales

Hi, this is Ben Lai from Sales Ethos. This is Part Three of the series, How to Sell to Modern Buyers. Now, buyers are more sceptical than ever before. After being bombarded by sales and marketing messages through emails, through phone calls, people have created walls of resistance to make sure that they protect themselves […]

Selling to Modern Buyers PT 2: How to Sell in Complex Sales

How to sell in complex sales

Hi, it’s Ben Lai from Sales Ethos. This is Part Two of How to Sell to Modern Buyers. Today, I’m going to address the topic on how to sell in complex sales situations. Complex sales has become the norm for modern selling. It is no longer the case that you can talk to just one […]

How to Deal with Information Imbalance in Sales

How to deal with information imbalance in sales

Transcript Hey, it’s Ben Lai here from Sales Ethos. Today, I’m going to kick off a series on How to Sell to Modern Buyers. Part One of this series is going to be how to deal with information imbalance in today’s market. Now, if you’ve been in sales for any length of time — 5, […]

How to Shorten Complex Sales Cycles

Professional selling is more complex than it has ever been. With multiple stakeholders and unknown buying processes, deals can drag on for months… Even years! With their potential payoff, they are certainly worth the investment of time. That said, wouldn’t it be nice if we could somehow shorten these cycles? Today I will share with […]

What Makes Sales Complex?

Nowadays, it’s rare to sell a product on a single phone call. Times have changed, and sales have become more complex. But what makes them complex? What are the factors you need to consider when selling to corporations? Today I’ll share with you three points that you must consider in your sales strategy. Multiple Decision […]