Category Archives: Sales Ethics

How to Ethically Sell an Inferior Product

How to Ethically Sell an Inferior Product

Transcript: Hey, it’s Ben Lai from Sales Ethos, thanks for joining us. Today I’m going to address the question “how to ethically sell an inferior product.” Now, this is going to sound completely contradictory to everything that I represent. Yet, I’ve been asked this question for several times over the last couple of weeks. And […]

How to Increase Your Car Dealership’s Sales in 2018

How to Increase Your Car Dealership’s Sales in 2018

An unconventional approach to increase your car dealership’s sales The Problem According to a recent survey conducted by market research company Roy Morgan1, car salesmen ranked rock bottom on their list of most trusted professions. If you run a car dealership, this is a very unfortunate position to be in. You have the burden to […]

Are Values and Sales Compatible?

Are Values and Sales Compatible?

What does it take to be successful in sales? In order to meet revenue quotas, sales managers will often apply high pressure on their team, which then flows on to clients. This can lead to the use of unethical and pushy sales tactics. Is it possible to make quota and preserve personal values at the […]