How to Increase Client Happiness in Sales

How to Increase Client Happiness in Sales

Hi, this is Ben Lai from Sales Ethos. Today’s topic is how to increase client happiness in sales. In the sales profession, we may not consider ourselves as customer service representatives. However, the level of service that you problem to your clients will determine whether they’re going to buy from you again and whether they’re […]

How to Sell to Modern Buyers Pt 3: How to Build Trust in Modern Day Sales

How to build trust in modern day sales

Hi, this is Ben Lai from Sales Ethos. This is Part Three of the series, How to Sell to Modern Buyers. Now, buyers are more sceptical than ever before. After being bombarded by sales and marketing messages through emails, through phone calls, people have created walls of resistance to make sure that they protect themselves […]

How to Deal with Information Imbalance in Sales

How to deal with information imbalance in sales

Transcript Hey, it’s Ben Lai here from Sales Ethos. Today, I’m going to kick off a series on How to Sell to Modern Buyers. Part One of this series is going to be how to deal with information imbalance in today’s market. Now, if you’ve been in sales for any length of time — 5, […]

Interview: Traffic X Conversions = Clients

Interview traffic conversions clients

Transcript: Ben Lai:                Hey guys, it’s Ben Lai from Sales Ethos and today I’ve got a special guest with me, Irwin Hau. Irwin Hau:           Hey Ben, how are you going? Ben Lai:                Irwin is the founder and director of Chromatix and Irwin, can you tell us a little bit about what Chromatix does? Irwin Hau:           […]

Interview: Do Sales Commissions Cause Unethical Behaviour?

Sales Commission Unethical Behaviour

Click here for Beyond HR Inject Sales Commissions & Unethical Behaviour Transcript Ben Lai Hi guys, it’s Ben Lai from Sales Ethos, and I’ve got with me again, Tommy Sim from Inject and Beyond HR. Welcome again Tommy! Tommy Sim  Thanks Ben! Ben Lai  Here’s a prickly one… Sales commissions – do they produce the […]

Always Maintain Initiative

Always Maintain Initiative

Transcript: Hey guys, it’s Ben Lai from Sales Ethos. Today I’m going to share with you one of my favourite one-liners in sales of all time. The phrase is “Always Maintain Initiative.” I’ve given it an acronym AMI, which also stands for Australian Marketing Institute… But this is MY acronym, Always Maintain Initiative! Why “Always […]