Category Archives: Small Business Coaching

How to Convert More Leads into Sales

How to Convert More Leads into Sales

Sales Training for Entrepreneurs Is your marketing spend producing interested leads, but not converting into sales? If you are spending thousands on SEO (Search Engine Optimisation), PPC (Pay Per Click), or any other marketing campaigns, it makes sense to treat these prospects with the greatest care. Unfortunately, many small to medium businesses are letting precious […]

How to Use Case Studies to Increase Sales

How to Use Case Studies to Increase Sales

Sales Training for Sales Professionals and Entrepreneurs There’s a popular saying in sales that “Facts tell, stories sell.” It’s simple and true! You will persuade buyers more often by telling about happy clients than numbers and charts. This principle has been proven through the discovery of “social proof”1, whereby people look to others for evidence […]

How to Gain Credibility When Starting Your Small Business

How to Gain Credibility When Starting Your Small Business

Small Business Sales Training Have you ever dreaded being asked the question “Who else have you worked with?” at meetings with potential clients? When you have only just started, you’re going to need other ways to sell your product without a track record. Don’t worry, there are ways to be credible when starting out. Here […]